Director of Marketing, Head of Marketing, and VP of Marketing.
Full-stack marketing leader for technical AI, developer tools, and B2B SaaS.
Three zero-to-scale function builds across Codility, Wonderflow, and MINT. Effective General Manager for two PLG products at Toloka, with full P&L ownership and cross-functional authority.
Most marketing functions are five separate teams pretending to coordinate. I run them as one operating model.
The full stack lives there: positioning, content marketing, account-based and growth marketing, demand and lifecycle, brand and events, executive narrative, and sales enablement. The data-to-pipeline KPI chain is one job, not five.
AI-native by practice, not by claim. LLMs and tooling get the same engineering rigor as any other production system: versioned, observable, integrated into how the team actually works.
Strongest in engineering-led companies where the product is technically deep, the buyer is skeptical, and complexity has to be turned into clear buyer belief.
Rome, Italy. EU & UK work authorization · Open to travel and relocation. Languages: English, Italian (native), Spanish (fluent).
Four companies, four different shapes of impact. Across all of them: led cross-functional teams, owned positioning and demand at portfolio level, and built the function or operating model from the ground up.
Feb 2026 to Present · Rome, Italy
Technical assessment and skills intelligence platform for engineering hiring in an AI-transformed software development market.
Highest-level marketer at the company. Full-stack marketing remit. Reports to CPO, partners directly with the CEO on go-to-market strategy.
Oct 2023 to Feb 2026 · Rome, Italy
AI data, evaluation, and human-in-the-loop solutions for frontier AI labs, Big Tech, and LLM and agent developers. $72M funding.
Effective General Manager for two PLG products: Mindrift (contributor brand) and Tendem. Full P&L ownership and cross-functional authority across product, growth marketing, content, lifecycle, events, and operations, with direct reports per BU. Separately, senior marketing leader for the enterprise managed-services business. Markets: EMEA and North America. Reports to CMO.
Dec 2021 to Sep 2023 · Rome, Italy
Promoted from Product Marketing Manager.
Enterprise SaaS for Advertising Resource Management. €50M funding.
Built PMM, content, and demand gen function from 0 to 8. Markets: US, UK, France, Brazil, DACH. Reports to COO.
Jan 2021 to Dec 2021 · Sanremo, Italy
SaaS Voice-of-Customer analytics platform using NLP and AI. Pre-Series A to $20M Series A during engagement.
Jan 2019 to Dec 2020 · Madrid and Milan
Promoted from PR Specialist, IBM Italy.
Cloud, AI, Consulting, and Quantum Computing portfolio across 15 EMEA markets.
Oct 2014 to Dec 2018 · Coventry, United Kingdom
Consumer tech media and performance marketing consultancy.
Codility, 2026 · Building the AI-agent operating model
When I joined Codility as Head of Product Marketing, the brief was full-stack. Positioning, messaging, launches, brand, content, competitive intelligence, sales enablement, executive narrative. One marketer. The only way the math works is to treat AI agents as production infrastructure, not as a side experiment. So that is what I built in the first 90 days.
The production stack runs on Claude Code and OpenAI Codex as the operating layer, with MCP servers and custom API integrations as the tool surface. It powers content production, competitive intelligence refresh, sales enablement updates, lifecycle program orchestration, and executive narrative drafting. Each surface has its own agent pipeline with documented prompts, evals, and human review gates.
The point is not that AI generates marketing. The point is that the operating model itself is engineered, so the human work concentrates on judgment, narrative, and customer signal rather than mechanical asset production.
AI-native marketing is not a claim. It is a production stack.
90 days from start to operating model in production
MINT, 2021 to 2023 · Building the PMM function and naming the market
MINT was an enterprise SaaS platform for advertising operations with no PMM function and no defined category. The product was strong, the buyers were sophisticated, and the competitive set was a mess of adjacent point tools. The job was to build the function from zero and give the market a shape.
I hired the team, set the OKRs, and built career ladders for PMM, content, and demand generation. I defined the Advertising Resource Management category and ran the analyst engagement that earned Gartner and Forrester recognition. I built the modular sales enablement system that translated 500+ integrations into outcome-led narratives the field could actually use.
Marketing-sourced bookings moved from about 20% of pipeline to about 90%. SQLs grew 30x. Enterprise sales cycles compressed from 12 months to 6. CAC fell 35%. Seven-figure contracts closed on the back of category-led narratives we wrote.
Categories are not invented. They are imposed on the market by a function disciplined enough to repeat the same message until buyers say it back.
0 → 8 people, plus a new category, plus 20% to 90% marketing-sourced pipeline
Toloka, 2023 to 2026 · Effective GM for two PLG products. Marketing lead for the enterprise business.
At Toloka I operated in two different shapes in sequence. For Mindrift and Tendem, our PLG products, I was the effective General Manager. Full P&L ownership. Cross-functional authority across product, growth, marketing, and operations. The decisions that shape unit economics: pricing, monetization moves, acquisition mix, retention engineering, lifecycle architecture.
For the enterprise managed-services business serving Fortune 100, Big Tech, and frontier AI labs, I was the senior marketing leader, partnering with the enterprise GM and the CMO on positioning, narrative, and sales enablement.
The Mindrift work is the clearest GM-level proof point. I launched the contributor brand from zero to 15,000 PhD and MSc experts, cut CAC 35%, and lifted 90-day retention 10 percentage points. Those are not marketing metrics. They are unit-economics moves you only land when you control the levers across product, growth, and ops.
On the enterprise side I repositioned deep technical capabilities, including AI safety, model evaluation, RLHF, RL-Gyms, and agentic AI evaluation, into executive risk, quality, and compliance narratives that landed with C-level buyers.
BU leadership is not the title on your LinkedIn. It is the levers you actually control.
15,000 PhD and MSc contributors onboarded to Mindrift from zero, under full P&L ownership
He took the marketing function from confused to coherent in 90 days. The kind of operating discipline you usually only see from engineering leaders. former CRO, B2B SaaS scale-up
Most product marketers describe categories. Chris imposes them. Watching him work analysts and the field in parallel was a masterclass. CEO, Series A AI startup
He runs marketing the way a good GM runs a P&L. Doesn’t need handholding, doesn’t generate noise, ships work that compounds. COO, enterprise SaaS
https://linkedin.com/in/grecochristopher
grecochris.com