Director of Marketing, Head of Marketing, and VP of Marketing.
Summary
Full-stack marketing leader for technical AI, developer tools, and B2B SaaS.
Three zero-to-scale function builds across Codility, Wonderflow, and MINT. Effective General Manager for two PLG products at Toloka, with full P&L ownership and cross-functional authority.
Most marketing functions are half a dozen separate teams pretending to coordinate. I run them as one operating model.
The full stack lives there: positioning, content marketing, account-based and growth marketing, demand and lifecycle, brand and events, executive narrative, and sales enablement. The data-to-pipeline KPI chain is one job, not half a dozen.
AI-native by practice, not by claim. LLMs and tooling get the same engineering rigor as any other production system: versioned, observable, integrated into how the team actually works.
Strongest in engineering-led companies where the product is technically deep, the buyer is skeptical, and complexity has to be turned into clear buyer belief.
Rome, Italy. UK citizen · EU work authorization. Languages: English, Italian (native), Spanish (fluent).
Selected results
Four companies, four different shapes of impact. Across all of them: led cross-functional teams, owned positioning and demand at portfolio level, and built the function or operating model from the ground up.
- 90 days AI-agent operating model in production. At Codility, rebuilt the marketing operating model around AI agents in the first 90 days. Production stack across content, competitive intelligence, sales enablement, lifecycle programs, and executive narrative. (Codility · 2026)
- 15000 PhD and MSc experts onboarded. Launched Mindrift contributor brand from zero at Toloka. 35% CAC reduction and 10pp 90-day retention lift through lifecycle and contributor programs. (Toloka · 2023 to 2026)
- 30× SQL growth, 35% CAC reduction. At MINT, through ICP refinement, attribution modeling, and integrated ABM. Marketing-sourced bookings moved from about 20% to about 90% of total pipeline. Enterprise sales cycles compressed 50%, from 12 months to 6, supporting seven-figure closes. (MINT · 2021 to 2023)
- $20M Series A raise supported. Built PMM function from zero to 3 at Wonderflow and created the positioning narrative that carried the company through a $20M Series A. 3× MQL lift. 18% ACV improvement and 12% expansion revenue lift. (Wonderflow · 2021)
How I work
- One operating model instead of half a dozen teams. Positioning, content, demand, brand, narrative, and enablement run through one connected model. Otherwise the best people end up working half a dozen parallel jobs and the seams show to the buyer.
- The KPI chain is one job. Sourced bookings, CAC, payback, ACV, and cycle length form a single chain from data to pipeline. I own the whole chain, so the number on the board is one I can defend.
- AI is the operating layer. LLMs and tooling get the same engineering rigor as any production system: versioned, observable, evaluated, wired into how the team works. The model is inspectable, so the output is trustworthy.
Experience
Head of Product Marketing, Codility
Feb 2026 to Present · Rome, Italy
Technical assessment and skills intelligence platform for engineering hiring in an AI-transformed software development market.
Highest-level marketer at the company. Full-stack marketing remit. Reports to CPO, partners directly with the CEO on go-to-market strategy.
- Rebuilt the marketing operating model around AI agents in the first 90 days. Production stack: Claude Code, OpenAI Codex, MCP servers, and custom API integrations applied across content production, competitive intelligence, sales enablement, lifecycle programs, and executive narrative.
- Lead full-stack marketing across positioning, messaging, launches, brand, content, sales enablement, competitive intelligence, executive narrative, and market education.
- Shape market narrative around AI-assisted engineering, developer productivity, technical assessment, skills intelligence, and hiring decision quality.
- Partner with Product, Sales, Customer Success, and Leadership to translate technical capability into clear buyer value for enterprise and mid-market customers.
Product Marketing Lead, Toloka
Oct 2023 to Feb 2026 · Rome, Italy
AI data, evaluation, and human-in-the-loop solutions for frontier AI labs, Big Tech, and LLM and agent developers. $72M funding.
Effective General Manager for two PLG products: Mindrift (contributor brand) and Tendem. Full P&L ownership and cross-functional authority across product, growth marketing, content, lifecycle, events, and operations, with direct reports per BU. Separately, senior marketing leader for the enterprise managed-services business. Markets: EMEA and North America. Reports to CMO.
- Operated as the effective General Manager for two PLG products in sequence, Mindrift and Tendem. Owned P&L, set unit-economics targets, and held cross-functional authority across product, growth, marketing, and operations.
- Launched Mindrift contributor brand from zero to 15,000 PhD and MSc experts under full P&L ownership. Reduced CAC 35% and lifted 90-day retention 10 percentage points through growth marketing, lifecycle, monetization, and contributor programs designed at the unit-economics level.
- Acted as senior marketing leader for the enterprise managed-services business serving Fortune 100, Big Tech, and frontier AI lab segments. Defined go-to-market strategy across AI safety, model evaluation, RLHF, RL-Gyms, agentic AI evaluation, and managed AI data services.
- Repositioned deep technical capabilities into executive risk, quality, compliance, and model-performance value propositions; built enterprise sales enablement frameworks that contributed to shorter sales cycles and stronger qualified pipeline.
- Owned event marketing across the three BUs: set the strategy, defined KPIs and pipeline targets, and led on-site presence and follow-through. Treated events as a measurable demand channel, not a brand line item.
- Led executive thought leadership and founder profile-raising as a demand channel across all three BUs; partnered with PR agency to secure AI-safety and tech media coverage.
Senior Manager, Product Marketing and Go-to-Market Strategy, MINT
Dec 2021 to Sep 2023 · Rome, Italy
Promoted from Product Marketing Manager.
Enterprise SaaS for Advertising Resource Management. €50M funding.
Built PMM, content, and demand gen function from 0 to 8. Markets: US, UK, France, Brazil, DACH. Reports to COO.
- Hired as first PMM leader; built function from zero to 8 across PMM, content, and demand gen; established career ladders, hiring process, and team OKRs.
- Defined and positioned the Advertising Resource Management category; led Gartner and Forrester analyst engagement and PR strategy, securing 100+ earned media placements.
- Drove marketing-sourced bookings from about 20% to about 90% of total pipeline through ICP refinement, attribution modeling, and integrated account-based marketing (ABM) campaigns. 30× SQL growth and 35% CAC reduction.
- Built modular enterprise sales enablement system, including battlecards, ROI calculators, and demo flows, translating 500+ integrations into business outcomes. 50% sales-cycle compression from 12 months to 6 months, supporting seven-figure contract closes.
- Launched partner co-marketing program with agencies and ISVs; generated six-figure partnership pipeline and established repeatable co-sell motion.
Product Marketing and Go-to-Market Consultant, Wonderflow
Jan 2021 to Dec 2021 · Sanremo, Italy
SaaS Voice-of-Customer analytics platform using NLP and AI. Pre-Series A to $20M Series A during engagement.
- Created the positioning narrative that carried the company through a $20M Series A raise; reframed NLP and customer-feedback analytics for enterprise retail, CPG, and consumer electronics buyers.
- Built the PMM function from zero to 3 and drove 3× MQLs; sales enablement assets contributed to 18% ACV improvement and 12% expansion revenue lift.
Digital Content Specialist, EMEA Brand Communications, IBM
Jan 2019 to Dec 2020 · Madrid and Milan
Promoted from PR Specialist, IBM Italy.
Cloud, AI, Consulting, and Quantum Computing portfolio across 15 EMEA markets.
- Led product marketing and content marketing strategy across 15 EMEA markets for AI and Cloud portfolio; built executive sales and campaign narratives across AI, cloud, automation, and emerging technology themes.
- Project lead for Mayflower Autonomous Ship launch; coordinated 15-person cross-functional team across digital marketing, PR, events, and communications.
- Drove PR and analyst relations through external agency partnerships; secured 50+ tier-1 media placements and reduced regional localization costs 20%.
Co-Founder & Chief Revenue Officer, PcBrain.it
Oct 2014 to Dec 2018 · Coventry, United Kingdom
Performance marketing consultancy serving mid-market and enterprise brands.
- Co-founded and scaled agency to £1.2M ARR at 22% EBITDA, owning revenue across mid-market and enterprise clients; managed £15M in annual client campaign budgets across 40+ accounts at 85%+ retention; built and led team of 6 across paid media, SEO, content, and design; exited to pursue enterprise leadership.
- Operated multi-channel demand programs across SEO, Google Ads, Meta Ads, LinkedIn Ads, content marketing, creative production, landing pages, and conversion optimization for mid-market and enterprise brands across tech, retail, and professional services.
Case studies
01: The 90-day rebuild
Codility · 2026 · Head of Product Marketing
The brief was full-stack and the headcount was one. Positioning, launches, brand, content, competitive intelligence, sales enablement, executive narrative. The only way the math works is to treat AI agents as production infrastructure. That is what I built in the first 90 days.
The stack runs Claude Code and OpenAI Codex as the operating layer, with MCP servers and custom integrations as the tool surface. It powers content, competitive intelligence, enablement, lifecycle, and executive narrative, each with documented prompts, evals, and human review gates. The operating model itself is engineered, so the human work concentrates on judgment, narrative, and customer signal.
AI-native marketing is a production stack you can inspect.
90 days from start to an operating model in production
02: Zero to a category
MINT · 2021 to 2023 · Built the PMM function and named the market
MINT was strong enterprise SaaS with no PMM function and no defined category, competing against a mess of adjacent point tools. The job was to build the function from zero and give the market a shape.
I hired the team, set the OKRs, built the career ladders, and defined the Advertising Resource Management category through the analyst engagement that earned Gartner and Forrester recognition. Marketing-sourced bookings moved from about 20% to about 90% of pipeline. SQLs grew 30 times. Enterprise cycles compressed from 12 months to 6. Seven-figure contracts closed on category-led narratives.
Categories are imposed on a market by a function disciplined enough to repeat one message until buyers say it back.
0→8 people hired, a category named, pipeline moved 20% to 90% marketing-sourced
03: Three businesses, two shapes
Toloka · 2023 to 2026 · Effective GM for two PLG products, marketing lead for enterprise
At Toloka I operated in two shapes at once. For Mindrift and Tendem, the PLG products, I was the effective General Manager: full P&L, and authority across product, growth, marketing, and operations. For the enterprise business serving Fortune 100 and frontier AI labs, I was the senior marketing leader.
The Mindrift work is the clearest GM proof. I launched the contributor brand from zero to 15,000 PhD and MSc experts, cut CAC 35%, and lifted 90-day retention 10 points. Those are unit-economics moves you only land with the levers across product, growth, and ops. On enterprise, I repositioned deep technical capability, including AI safety, model evaluation, and RLHF, into risk and compliance narratives that landed with C-level buyers.
BU leadership is measured by the levers you actually control.
15,000 experts onboarded to Mindrift from zero, under full P&L ownership
Contact
https://linkedin.com/in/grecochristopher
grecochris.com