Christopher Greco
IBMLaunching an autonomous ship across 15 markets15 markets

Launching an autonomous ship across 15 markets

EMEA Digital Content Specialist at IBM, 2019 to 2020

from Italy

to

From the IBM Italy PR team to EMEA content strategy in 7 months

I joined IBM Italy in January 2019 as a PR specialist. After 7 months I moved to the EMEA brand team in Madrid, working on IBM's AI and cloud portfolio.

Content for a region and a ship

  • Content strategy for EMEA

    AI and cloud content for 15 markets, and the stories sales used with executives.

  • The Mayflower launch

    I led the Mayflower Autonomous Ship launch across digital, PR and events.

  • PR and analyst relations

    Work with PR agencies and industry analysts across the region.

Coverage up, cost down

  • From the Italy PR team to the EMEA brand team

  • Articles in tier-one media

  • Lower regional localization costs

More of my work

  1. PcBrainStarting a company while finishing a degreeAnnual revenue, from £0£1.2 million
  2. CodilityRebuilding marketing around AI agentsTime to launch a page, from 2 hours2 minutes
  3. TolokaRunning 2 products as general managerExperts on Mindrift, from 015,000
  4. MINTNaming a category and moving pipelineMarketing’s share of pipeline, from 20%90%
  5. WonderflowThe positioning behind a $20 million Series AMarketing-qualified leads, tripled3x

Press kit

Christopher Greco leads product marketing at Codility. He builds marketing teams that create pipeline and runs his team with AI agents. He has built marketing from zero 3 times and run 2 products as general manager. He is based in Rome.

You found the press kit.