Christopher Greco
WonderflowThe positioning behind a $20 million Series A3x

The positioning behind a $20 million Series A

Product Marketing and Go-to-Market Consultant at Wonderflow, 2021

Marketing-qualified leads, tripled after the new positioning

Wonderflow sells AI voice-of-customer analytics to global consumer brands. I joined as a consultant in January 2021, before its Series A, to explain its language AI in terms enterprise buyers care about.

Clear value for 3 kinds of buyer

  • Positioning by buyer

    A separate value story for retail, consumer goods and consumer electronics.

  • A team from zero

    I built product marketing from scratch, with content and demand generation.

  • Sales material

    Buyer stories that took the positioning into sales conversations.

Through the round

  • Series A, raised on the new positioning

  • Higher annual contract value, helped by the sales material

  • More expansion revenue

More of my work

  1. IBMLaunching an autonomous ship across 15 marketsContent strategy, from Italy15 markets
  2. PcBrainStarting a company while finishing a degreeAnnual revenue, from £0£1.2 million
  3. CodilityRebuilding marketing around AI agentsTime to launch a page, from 2 hours2 minutes
  4. TolokaRunning 2 products as general managerExperts on Mindrift, from 015,000
  5. MINTNaming a category and moving pipelineMarketing’s share of pipeline, from 20%90%

Press kit

Christopher Greco leads product marketing at Codility. He builds marketing teams that create pipeline and runs his team with AI agents. He has built marketing from zero 3 times and run 2 products as general manager. He is based in Rome.

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